Women who negotiate increase their potential to earn higher salaries and better benefits packages. Research on the gender pay gap shows that, one year out of college, women are already paid significantly less than their male counterparts. Women who work full time take home 80 cents for every dollar a full-time male worker is paid. And over a lifetime, those lost potential earnings add up. By negotiating fair and equitable salaries, you’ll be better able to pay off loans, buy the things you want and need, and even save for retirement.